Patagonia is an outdoor clothing retailer focused on simplicity and utility, two important concepts in this time of ecological and economic crisis. Taking the needs of customers and the planet alike into consideration in its apparel production, Patagonia earns this week’s Corporate Conscious Wednesday honors!
Their mission statement reads: “Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis,” and that’s just what they’re doing.
Never one to be traditional, Patagonia encourages its customers to buy responsibly, even if that means they’ll buy fewer products. In an economic recession, people need to rethink their relationship with consumer products, and Patagonia’s partnership with their customers creates a great foundation for making these responsible purchases. Jess Clayton, Patagonia’s spokesperson, acknowledges the risk in asking people to buy less, and explains that “the decisions by the environment are always harder to make.” And it has worked to their advantage. Patagonia has built a dedicated fanbase of customers who strongly value their unique retail methods.
In addition to its agreement with customers to recycle clothing and shop responsibly, Patagonia respects suggestions made by their loyal followers. In fact, Patagonia recently debuted a new wetsuit made of “the highest recycled content of any wetsuit on the market.” This suit was created in response to customer feedback that claimed their previous suits were too hot for warmer waters. So, not only does Patagonia respond effectively to customer concerns, they also seize every opportunity to create more environmentally-friendly alternatives to what’s currently out there.
Their dedication to constant improvement and customer satisfaction makes Patagonia a force to be reckoned with in society today. Bravo!