Tom’s of Maine Labels Sustainability [Corporate Conscious Wednesday]

Inspired by this article on GreenBiz, our Corporate Conscious Wednesday feature this week is Tom’s of Maine!

Tom's of Maine Toothpaste LabelTheir line of sustainable personal care products breaks the mold of eco-friendly marketing by conveying it’s message and purpose right on the label with 6 simple points.

  1. No Animal Testing
  2. Web address to ingredient lists
  3. Value of sustainable practices
  4. No artificial flavors, colors, etc.*
  5. Commitment to recycling, and finally,
  6. Donation of 10% to “human and environmental goodness”

*They even have a section of their website called “Not In Our Products” that makes it easier for customers to see what’s left out! (This is especially great for consumers with allergies or distaste for artificial or harmful ingredients.)

Tom's of Maine LogoTom’s of Maine exudes responsible business in their commitment to creating sustainable products and respecting their customers needs. Mark Dobrovolny, Director of Research and Product Development says, “Every well-run business needs strategic goals – we just believe that those goals need to include things like sustainability as well as profitability.” We think so too! 

Check out their “Reason for Being” for a deeper look inside Tom’s of Maine!

Do you know of any other companies who promote their eco-friendly efforts like Tom’s of Maine? Let us know!