Two Cents from Taiga Company: Julie Urlaub

We are thrilled about a guest post that we have to share on the blog today! Julie Urlaub, Founder and Managing Partner of Taiga Company, offered us her two cents on some of the green meeting goals that we promote here at A&M:

Greener Meetings Means Responsible Resource Management

Bringing people together for meetings, often for multiple days at a time, can create a “host” of environmental impacts—from the smog and greenhouse gas emissions associated with air and ground travel to the paper, plastic, and food waste associated with feeding attendees.  Since meeting face to face is oftentimes a requirement, today’s environmentally minded executives and staff are looking for smarter meeting options.  As such, many are discovering how environmentally responsible meetings are not only good for the earth, they’re great for business.

An aspect of business sustainability is making informed choices regarding green meeting planning.  This includes everything from site selection to meeting materials to catering.   Every mindful action can significantly reduce the environmental impact of the event and oftentimes, reduce meeting costs.

Research indicates more than two-thirds of meeting professionals take environmental considerations into account when planning their conferences.  How are they doing this? By keeping responsible resource management at the forefront of their decision making.  Areas worth considering are:

  • Waste management and recycling
  • Water conservation
  • Energy efficiency
  • Carbon Offsets and Event Calculators
  • Green Travel and Lodging
  • Sustainable Tourism Organizations and Initiatives

By including sustainability concepts in event planning, it demonstrates company values to employees and meeting guest as well as gives business a competitive edge, a great reputation, and can save time and money in the process.

carbon-footprint

A huge thank you goes out to Julie for sharing her insights!

What are your thoughts?

Julie Urlaub is the Founder and Managing Partner of Taiga Company, a social media and sustainability consulting company specializing in social media communications, strategy, training, managed services and stakeholder engagement for sustainable/ green business.

Leveraging 36,000+ twitter followers and a blog with global reach, Julie works with clients to powerfully engage in sustainability related issues and stakeholder communications in the social media space to help businesses maximize sustainability strategies and to communicate how their sustainability strategies are making a difference in their business and our world. Not only does Julie walk the talk, she rides it too as an endurance mountain bike racer.

Website: http://www.TaigaCompany.com
Twitter: @TaigaCompany
Facebook/TaigaCompany
Pinterest.com/TaigaCompany
LinkedIn/in/julieurlaub

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Tom’s of Maine Labels Sustainability [Corporate Conscious Wednesday]

Inspired by this article on GreenBiz, our Corporate Conscious Wednesday feature this week is Tom’s of Maine!

Tom's of Maine Toothpaste LabelTheir line of sustainable personal care products breaks the mold of eco-friendly marketing by conveying it’s message and purpose right on the label with 6 simple points.

  1. No Animal Testing
  2. Web address to ingredient lists
  3. Value of sustainable practices
  4. No artificial flavors, colors, etc.*
  5. Commitment to recycling, and finally,
  6. Donation of 10% to “human and environmental goodness”

*They even have a section of their website called “Not In Our Products” that makes it easier for customers to see what’s left out! (This is especially great for consumers with allergies or distaste for artificial or harmful ingredients.)

Tom's of Maine LogoTom’s of Maine exudes responsible business in their commitment to creating sustainable products and respecting their customers needs. Mark Dobrovolny, Director of Research and Product Development says, “Every well-run business needs strategic goals – we just believe that those goals need to include things like sustainability as well as profitability.” We think so too! 

Check out their “Reason for Being” for a deeper look inside Tom’s of Maine!

Do you know of any other companies who promote their eco-friendly efforts like Tom’s of Maine? Let us know!