Patagonia Values Customer Opinion for Company Growth [Corporate Conscious Wednesday]

Patagonia is an outdoor clothing retailer focused on simplicity and utility, two important concepts in this time of ecological and economic crisis. Taking the needs of  customers and the planet alike into consideration in its apparel production, Patagonia earns this week’s Corporate Conscious Wednesday honors!

Their mission statement reads: “Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis,” and that’s just what they’re doing.

Never one to be traditional, Patagonia encourages its customers to buy responsibly, even if that means they’ll buy fewer products. In an economic recession, people need to rethink their relationship with consumer products, and Patagonia’s partnership with their customers creates a great foundation for making these responsible purchases. Jess Clayton, Patagonia’s spokesperson, acknowledges the risk in asking people to buy less, and explains that “the decisions by the environment are always harder to make.” And it has worked to their advantage. Patagonia has built a dedicated fanbase of customers who strongly value their unique retail methods.

READ MORE: Patagonia: Reduce, Reuse, Recycle

In addition to its agreement with customers to recycle clothing and shop responsibly, Patagonia respects suggestions made by their loyal followers. In fact, Patagonia recently debuted a new wetsuit made of “the highest recycled content of any wetsuit on the market.” This suit was created in response to customer feedback that claimed their previous suits were too hot for warmer waters. So, not only does Patagonia respond effectively to customer concerns, they also seize every opportunity to create more environmentally-friendly alternatives to what’s currently out there.

Their dedication to constant improvement and customer satisfaction makes Patagonia a force to be reckoned with in society today. Bravo!

Patagonia: Reduce, Reuse, Recycle [Corporate Conscious Wednesday]

During this wintery season, we typically buy new jackets, hats and scarves. But, do you know where you can buy warm apparel and still be socially responsible?? Patagonia! This week we have chosen to feature Patagonia as our Corporate Conscious Wednesday Winner.

Patagonia sells everything from apparel and accessories for men, women and kids to outdoor sports equipment. You can even purchase used Patagonia clothing!

If you visit their website http://www.patagonia.com/us/home, you will find an entire section dedicated to Environmentalism. There are many great things that Patagonia is doing for our environment, but one thing that really stood out to us was their dedication to the Common Threads Initiative, which fully embraces the reduce, reuse, recycle way of life.

Patagonia reduces by making useful gear that lasts a long time and encouraging consumers not to buy things from their store if they don’t really need it. They will even repair your Patagonia gear if anything needs to be fixed. Patagnoia reuses by helping your Patagonia gear find a new home if you no longer need it. Lastly, Patagonia recycles by taking back any gear that is worn out and pledges to keep it out of landfills. You can even purchase used Patagonia clothes if you’d like.

So what do you think of Patagonia? We would love to hear your thoughts!