Ethical Ocean is an online shopping destination that brings brands together for a one-stop, socially-conscious shopping experience. Ethical Ocean splits its product list into three categories: people, animals, and environment. Once you create a profile, you identify which cause is most important to you (i.e. people’s rights) and you have a customized shopping homepage dedicated to your cause of choice! Use their recommendations to guide you to your next purchase or search through their catalog to find what you’re looking for.
Just like any other online shopping site, products supported by Ethical Ocean are fashionable, practical, trendy, and interesting! What makes them different is their dedication to helping the planet by promoting ethical products.
The story of how Ethical Ocean became the company it is today is very inspiring. They started off with high expectations of growth and began partnering with many different companies and bringing in thousands of new products. Though this growth was great for profits, Ethical Ocean realized that some of these products didn’t quite live up to their mission—they were made with good intentions, but the quality was still missing. Ethical Ocean knew this would not hold up, so in 2012, they sliced their list of offered brands from 500 to 200, leaving room for only the best of the best. And their productivity didn’t slow one bit.